The question shouldn’t be can we afford to invest in a campaign to promote PVC. The question is can we afford not to. You only have to look at the effort and resources the timber lobby has put behind their Wood For Good campaign to realise how dismal our own industry’s efforts have been to date. It should surprise no one that timber is winning the PR battle… they have all the weapons! The timber industry has spent millions in recent years on a well thought out and highly visible campaign. And now they are reaping the rewards. In comparison the PVC industry’s efforts look half-hearted at best. As an industry we’ve done next to nothing to promote the advantages of PVC. And now we’re paying the price.