It’s good to see a PVC-U campaign finally thinking about installers. They are on the front line, the ones who most commonly come up against misinformed homeowners and specifiers who think timber is good and PVC-U is bad.
Installers need to have support from manufacturers and suppliers if they are going to counteract the public’s misconceptions about PVC-U. As an industry, we’ve been selling PVC-U without challenge for many years, and some may have forgotten how to sell its benefits to homeowners. But with timber on the rebound and claiming to be the only sustainable choice, it’s important to give installers the tools to fight back and make the case for PVC-U.
We’re happy to be involved to make sure this happens.
Charles Greensmith, Joint Managing Director, GAP
