The British Plastics Federation has issued the following press release in response to the launch of the Fighting Back With Facts campaign.

Jon Skinner, chairman of the BPF windows group’s marketing committee is calling for the industry to work together to promote PVC windows following the launch of fightingbackwithfacts.com, on 14th July 2008, with a similar agenda to the BPF’s own PVCaware.org initiative.

Jon said: 'The passion and determination of fightingbackwithfacts’s Martin Randall of Hertfordshire-based Crystal Direct is to be welcomed. We fully understand his wish to place a stake in the ground for fabricators.

'However, the message to improve the understanding of why PVC is the number one choice for windows will be more powerful if it is delivered by one voice – the voice of the trade body that represents the industry - rather than by individual companies.

'We’ve spoken with Martin and believe there is scope for working together.

'Under the BPF, we are now making great progress to promote PVC windows. Fortuitously this includes a new associate members category for fabricators as well as in recent months the BRE Green Guide, the British Fenestration Rating Council’s Window Energy Rating and, last week, the agreement of members of the industry to work together to promote PVC windows under the PVCaware.org banner. One company acting by itself would find all this very difficult to achieve and may even confuse the message.'