Three months have now passed since we launched Fighting Back With Facts. During this time the campaign has ruffled a few feathers but it has also steadily gained a broad base of support. Over 90% of those who voted in an online poll said they welcomed the initiative and the campaign has been bolstered by the number of leading industry figures and commentators from the media who have pledged their support on the FBWF webforum.

Fighting Back With Facts wants to see a pro-active defence of PVC-U. It has challenged the industry to promote the benefits of PVC-U and is urging fabricators and installers to play a more active role in shaping the industry’s future. The campaign has launched a series of initiatives to both pursue and publicise these goals:

Full page adverts in the leading windows press including Clearview, Conservatory Industries, GGP, Glass Times, The Fabricator, The Installer, VIP, Retail Active, WFI, and Window Industries.

Powerful direct mail campaign sent out to 12,000 installers plus follow-up letters.

A downloadable factsheet setting out the numerous advantages of PVC-U over alternative materials in terms of sustainability, durability, energy saving and the findings of the latest BRE Green Guide.

“I’m delighted with the attention and the support that the campaign has attracted so far,” explains Martin Randall. “My only disappointment is that I still haven’t had an opportunity to meet up with the BPF. When we launched Fighting Back With Facts, Jon Skinner, chairman of the BPF windows group’s marketing committee, said he wanted to meet to see how we could work together to achieve a common goal. I am still very interested in working with the BPF to promote PVC-U because I believe we need action rather than warm words.”